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Privacy Policy

Dieci Ltd (“We”) is committed to protecting and respecting your privacy.

This policy (together with our terms of use Privacy Policy and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

The rules on processing of personal data are set out in the General Data Protection Regulation (the “GDPR”).


  • Data controller – A controller determines the purposes and means of processing personal data.
  • Data processor – A processor is responsible for processing personal data on behalf of a controller.
  • Data subject – Natural person
  • Categories of data: Personal data and special categories of personal data

Personal data – The GDPR applies to ‘personal data’ meaning any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier (as explained in Article 6 of GDPR). For example name, passport number, home address or private email address. Online identifiers include IP addresses and cookies.

Special categories personal data – The GDPR refers to sensitive personal data as ‘special categories of personal data’ (as explained in Article 9 of GDPR). The special categories specifically include genetic data, and biometric data where processed to uniquely identify an individual. Other examples include racial and ethnic origin, sexual orientation, health data, trade union membership, political opinions, religious or philosophical beliefs.

Processing – means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Third party – means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

Who are we?

Dieci Ltd is the data controller. This means we decide how your personal data is processed and for what purposes. Our contact details are: 02830821230.

The purpose(s) of processing your personal data

We use your personal data for the following purposes:

– To maintain our own accounts and records.

– To correspond with your after you have filled in forms on our site contact forms www.alanmilnetractors.co.uk, contacted us by phone, e-mail or otherwise.

–  To inform individuals of news, events, sales stock etc.

– On a legal / contractual basis for performance of a contract.

The categories of personal data concerned

With reference to the categories of personal data described in the definitions section, we process the following categories of your data:

Personal data [Name, Address, Email, Home Phone Number, Mobile Number, Credit Card details for Processing Payments at time of payment, Information obtained from / for finance agreements, this will include the above information plus Date of Birth, Bank Account Details, the Finance Agreement, Utility Bills, CCTV in operation in premises]
We have obtained your personal data from You, from Sales Documents that where signed as apart of your sale agreement, website contact forms, emails, telephone conversations, trade in information, when Paying Invoices, Insurance Claim processes, insurance information for hiring, demo’s, for road registering. From finance companies who have agreed to finance your machinery purchase.

What is our legal basis for processing your personal data?

Personal data (article 6 of GDPR)
Our lawful basis for processing your general personal data:

Processing necessary for the performance of a contract with the data subject or to take steps to enter into a contract

For agreement of the sale, to pass on contact form sales information to the relevant sales staff to communicate regarding your enquiry, to invoice on our accounts package, to communicate the invoicing with new and existing customers, to process / allocate payments, to process claims, to allocate finance arrangements, to go over sale arrangements, to go over sales / repair related issues, for CCTV security issues, purpose of prevention and detection of crime, health & safety and good management.

Sharing your personal data

Your personal data will be treated as strictly confidential, and will only be shared with staff for communicating with you regarding invoices, payments, insurance, sales, sales enquires, business related matters / updates etc. We will also share the data with Insurance Providers for quotes, renewals, claims and our chosen payment provider for processing card payments. Personal data is held on our accounting software such as Sage, Sage may access this data during support, system backups etc. Our outsourced IT Support may be able to access data during backups, support and IT issues. Our communications provider may also be able to access data during backups, support and issues. Our CCTV provider may also be able to access data during backups, support and issues. We will also share details with the Police and the relevant authorities, courts etc, if requested by them for the purpose of their investigations.

How long do we keep your personal data?

We keep your personal data for no longer than reasonably necessary and we only retain your data for the following purposes and use the following criteria to determine how long to retain your personal data potential legal claims, complaints, safe guarding, accounting purposes for VAT purposes etc.

Providing us with your personal data

We require your personal data as it is a requirement necessary to enter into a contract with us.

Your rights and your personal data

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

  • The right to request a copy of the personal data which we hold about you;
  • The right to request that we correct any personal data if it is found to be inaccurate or out of date;
  • The right to request your personal data is erased where it is no longer necessary to retain such data;
  • The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means);
  • The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
  • The right to object to the processing of personal data, (where applicable i.e. where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics).

Transfer of Data Abroad

We do not transfer personal data outside the EEA.

Automated Decision Making

We do not use any form of automated decision making in our business.

Further processing

If we wish to use your personal data for a new purpose, not covered by this Data Privacy Notice, then we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

How to make a complaint

To exercise all relevant rights, to have your details removed, or any queries or complaints, please in the first instance contact our Head Office staff on 02830821230.

If this does not resolve your complaint to your satisfaction, you have the right to lodge a complaint with the Information Commissioners Office on 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England.